Why You Should Buy Your Health Insurance
from Me
Frankly, I've put off including this page for a long time.
Early visitors will never have seen it. But as I was
reading an excellent marketing text book, the author kept
stresssing "give them a reason to buy from you".
Those of you who have met me know that this is "not my
style"; that frankly, it seems maybe a little boastful of self
efficating to publish a page like this.. but on the other hand,
if I let it go unsaid, the chances of you meeting someone who
will share some of these ideas is pretty remote. So here
goes..
- Reason #1: Because you like me. But you say,
"Joe, how can we possibly like you.. we never met you. Good
point! And in fact, not all of you ever will like me. But
I'll work at that and give you good reasons such as I'll be
courteous; I'll be respectful, and hopefully you'll come to
know I'll sincerely look out for your best interests.
- You'll buy from me because you trust me.
You'll trust me because as we interact you'll learn
I'm truly looking out for your best interests first.
I may drive you crazy in the process with lots of words
(the way we communicate when we are not together and don't
have non verbal communication). You'll trust me because you
know I'm taking all the time you'll need.
- You'll buy from me because I'm competent and
professional. OK that's not reason alone. There's a whole
lot of brokers and agents who are equally competent and
professional... but it's a minimum expectation.
- Lastly, you'll buy from me because I have excellent
products. Again.. not a very solid reason because in this
profession there are many of us representing the same
identical companies having the same identical products and
pricing. But I do have excellent
products. Please note I said EXCELLENT
products. I did not say "the best" because that is a
relative term. There may be times the product line I have
is NOT the best for you. In that case, I'll be the first
one to tell you, and if possible, refer you to a source for
what I feel may be a much better product.
Hopefully these four reasons are enough. The top two are
intangibles.. like and trust. I'll work hard to earn them.
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